How To Make It In The Music Industry — 4 Key Factors

Important Note: This is not one of those guides with no substance that says Work hard and youll achieve it. Have a read to see what I feel you need to give yourself the best chance of success in the music industry. If you find it helpful, please share with other musicians and band members.

Making it in the music industry isnt an easy task at all. If anyones ever told you it would be, they were lying!

That said, its not impossible to get where you want to be either. Want to make an additional part time income from your talent? Or want to play sell out tours by yourself or with your band? There are acts out there that are doing this as we speak, so it definitely is achievable.

But what factors are needed in order to succeed in the music industry? What should you be doing to ensure you hit your aims and objectives? This is exactly what well be looking at today.

Below Ive shared 4 key things which I feel are all important for hitting your goals.

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I hope you find my incites useful, and get involved with any additional things you thing are important at the end of this guide. But first:

Early Disclaimer 1: Im not saying these are the only factors needed to become a success in the music business. That said, these are what I feel are the most important, and will give you the best chance if you put them all into practice. All of the below 4 factors are broad overviews, as going into any level of real detail would require bring the length of this guide up to book level at least. Thankfully, a lot of the needed finer details can be found scattered around Music Think Tank and my website .

Early Disclaimer 2: Everyones has a different idea of what making it is. Some would be happy with an additional part time income from the music business, for others making it means being both commercially and financially successful. Whatever your idea of making it is, these tips will still be relevant. All are good practices, and traits which generally encourage success.

Now Im not saying itll be easy or happen within the next few months, but get these things in place and youll be on the right path. With that out of the way, lets get into it. Here are the four factors your should be striving towards:

1: You Need To Have Undeniable Talent

The first thing you need in place, is a good level of talent. Without this, your music career most likely wont be very long lived. Sure if you have a strong marketing team in place and they spin a good angle on why people should like you, you dont have to be the most talented musician in the world to see some level of success. That said, do you really want to be that person who has more people disliking them then supporting them? My guess is you dont, even if you are financially successful.

Talent comes before all else. Until youve got a good level of talent, you shouldnt do anything to promote your music. You want peoples first impression of you to be a good one, as its not a easy job relaunching yourself to a group of people who have heard you but werent very impressed. Chances are they wont try and listen to you the second time around, even if you tell them that youve improved.

As you may notice, I didnt just put you should be talented. I mentioned you need undeniable talent. There are lots of levels of talent, and while you can be quite successful with a good level of talent, if youve undeniable talent (combined with the other factors in this list), itll be hard for you not to have some sort of financial success in the music industry. In all honesty, there are a ton of talented musicians out there who make really good music that will make their target audience very happy. That said, there are a lot fewer musicians whose talent is generally undeniable. If you can get your talent to this level, youre going to be a lot closer to your music career goals.

2: Drive And Motivation Should Be Flowing Through Your Veins

Next up, you need drive and motivation to push your music career forward. This is just as important as the above step, as without drive, your talent isnt going to count for much.

You could be the worlds best singer, rapper, or bass player. If however you havent got the motivation to get your music recorded, to promote it in any way, or to generally do the things needed for a successful music career, then you might as well be talentless. Because you wont make a success of yourself in the public eye. If youre only interest in making good music for yourself, thats fair enough. But Im guessing as you read Music Think Tank, you want more then just that.

Making it in the music business takes a lot of hard work and effort on your behalf, so if you arent willing to invest the time needed, dont expect to get very far at all.

Now I know someone in the comments is going to say that not everyone has a lot of time to dedicate to their music career, and I understand that. That said, do what you can. If youve the other factors in place and you dedicate as much time to your music as humanly possible, you can still have some level if success. It may take longer to achieve then it would for someone who has 7 hours a day to dedicate to their music and who has more disposable income. Furthermore, you might not even reach the same heights they achieve. But if you dedicate a few nights a week after youve finished work and put the kids to bed, as well as half a day on the weekend to what you need to do, theres no reason you cant make at least an additional income from your music. It is possible, but you need to put the work in. Now the question remains; Do you want it enough?

3: You Need Good Marketing Knowledge

The third factor you need in place is the ability to market your music in the correct manor. In the same way having talent wont help you get out there if you dont have the drive to push yourself, if you spend 35 hours a week doing the wrong kind of marketing, youll find it very difficult to make much progress; both in terms of building a fanbase and gaining recognition.

Marketing is what you need to do in order to raise awareness of you and your music. Without marketing, people wont know youre a musician, let alone hear any of your material. That said, not all marketing is made evenly. In fact, some types of marketing are pretty much a waste of time, as itll stop you doing the things that would really benefit your music career.

For example, lets say you read somewhere that Twitter is a great way to promote your music. So you go on to build up 23 fans (Youre following 106), and you spend all your time sending Tweets to these fans thinking itll increase your exposure. In reality, it wont.

Now Im not saying youre personally going to do this, but Im using this example to illustrate my point:

If you dont promote your music in the RIGHT way, you wont go very far at all Click To Tweet This

If you want to learn more about music marketing, check out my free music marketing ebook. Itll get you on the right path with regards to raising awareness of your music, so give it a read.

4: And You Need Luck (?)

Ok, so I wasnt sure if I should put this one in. I myself have mixed feelings about how big a factor luck plays. Sure you can get lucky and be in the right place at the right time, moving your music career forward faster then it would have gone otherwise. But if youve the above three things in place, its going to be pretty much impossible for people to ignore you for very long.

If youve an undeniable talent, you will make fans. If youve the motivation to get your sounds out there and the marketing knowledge to know how to effectively do that, you will get more people hearing you. That effect will snowball, and you will gain more opportunities and money if you market things right.

Itll be silly for me to deny that luck doesnt play any part in a lot of musicians careers. That said, Im a firm believer that you make your own luck. By putting into place the previous three mentioned points, you will have made yourself more lucky then a lot of musicians out there.

If youre lacking in one of the above three areas, youll need luck to play a much bigger part in your music career. If youve the others in place to a good level however, you wont have to rely on this factor quite as much.

How To Make It In The Music Industry Conclusion

So there you have it, four things that will greatly increase your chances of succeeding in the music industry. Regardless of what your definition of success is, if you put these things into place youll give yourself the best chance possible of getting where you want to be.

While all of the above are important, marketing your music is the only way youll get people to notice you enough to make a difference in your career. If youre not 100% sure what music marketing involves or how to do it effectively, you may want to check out my free ebook. In there I give a nice introduction to the subject, and get you on the right path to getting your music better known. I hope its helpful. ) Ok thats it from me. If youre on social sites, be sure to add me on Facebook and Google+ and come and say hi. Until next time. Shaun Letang, Music Industry How To.