The 5 Step Data Bubble Process to build effective direct marketing campaigns

Post on: 31 Март, 2015 No Comment

The 5 Step Data Bubble Process to build effective direct marketing campaigns

What exactly is The 5 Step Data Bubble Process™ and what does it include?

The The 5 Step Data Bubble Process™ helps you build a really effective direct marketing campaign and is based on our experience with a number of companies. Here is the process:

Step 1 – Initial Fact Find

We will have an Initial consultation to discuss your business and what products or services you provide.

We will talk about the previous activities, what activity you currently do to get new clients, what activity you have done in the past, your current conversion rates, how you have currently achieved and your current processes. From this, we will have a clear understanding of your company and the services and products you offer.

Step 2 – Current Project

Following the initial consultation, we will discuss your current project and proposed direct marketing activity.

Not only will we look at your ideal target market, but we will also look at your time scales, campaign budget, what response rate you anticipate for the campaign and what you are going to do to ensure you get this desired return. This will allow us to work out the potential return on investment and assess the viability of the project.

At this point, clients can decide whether or not to take our services on a list purchase only basis or, in respect of the marketing industry, it may be more beneficial for a retainer.

From this, we put a brief together to enable us to take it to the next step.

Step 3 – Data Search

Based on the brief, we then research the market on your behalf, saving you the hassle of contacting all the different list owners for different counts etc.

Step 4 – Presentation

This is the point where we put the different options forward for you to assess. We will provide recommendations based on the information obtained from the briefing sessions.

Sometimes, the ideal list isn’t available. If this is the case, we will advise you accordingly and will endeavour to present alternative lists that offer the closest match, providing we feel they will be of benefit to you. If we don’t feel the alternatives will serve you well, we will say so.

Step 5 – Data Provision

This is the final stage in the process, where we provide the data selected for you to proceed with your campaign.

For your FREE no obligation quote call us on now 01274 965411 or .

The 5 Step Data Bubble Process to build effective direct marketing campaigns

For what type of company or person is The 5 Step Data Bubble Process™ NOT going to work?

Whilst we aim to assist everyone who approaches us, if we don’t feel a client will achieve what they have set out to achieve, or if their desired list isnt available, or if we believe their expectations are unrealistically high, we will openly tell them rather than allow them to think they’re going to get something they’re not. Our clients success is our success and we value our clients business as well as our brand.

There are variables to consider when undertaking any direct marketing campaign and occasionally people might not consider them all. Results are dependant not only upon the data, but also the offer / message, the way it is composed and the timing of the delivery. We will always try to provide the most targeted database available, however if someone expects an unrealistic response rate then we will tell them.

We want our clients to get the maximum return on investment and ask they consider alternative direct marketing methods too, as prospects may respond better to different ways of being contacted. We always suggest our clients test and measure.

What we would also say is that there is an element of work that falls to the client and some don’t understand this. We tell our clients that they will need to do certain things and, on occasion, they don’t. They expect everything to be done by us, which is simply not possible. In all honesty, we prefer not to work with these people, as they tend to take up a lot of time (theirs and ours) that would otherwise have been avoidable. We wouldnt want them to waste their time and money and in the same vein, we ask you don’t waste ours.

Will I recover the investment I put into this marketing list?

Firstly, purchasing a data list is an investment and not a cost. Its fair to say that most companies are unlikely to generate revenue from paying for heating and lighting, however the difference between a cost and an investment is that an investment is made with a view to generating income over and above the investment sum made.

Thankfully, many clients are excited to report that they are able to not only cover the cost of their investment, but increase revenue from it with only one or two successfully won new clients. Also, a new client isnt necessarily the first sale made, since that client might make future purchases too, hence ask “What is a new client worth to my business?” and “What is the average revenue I make from the lifetime of that one client?” Chances are, that amount will more than cover your marketing list investment and will most likely generate a nice, healthy return on investment!

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