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Motif Investing Review – What Is Motif Investing?

Filed in Stock on Feb.16, 2014

Motif Investing is an online investment service. The company and its community create portfolios with up to thirty stocks called Motifs that represent specific investment ideas. Investors can buy whole portfolios in one trade for only $9.95. You can open an account by going to MotifInvesting.com.

Overview:

Did you ever notice that you always have good investment ideas, but you usually buy the wrong stocks? If this is the case don’t worry because the majority of us are in the same situation!

Fortunately Hardeep Walia co-founder and CEO of Motif Investing is doing something about it. Through Motif Investing he enables investors to buy groups of stocks that will perform according to specific investment ideas like “clean technology”, “internet in china”, or “investing in a rising interest rate environment”.

Like any investment service or online broker, everything starts by registering on their website. First you enter your profile and “know your customer” information, and then fund your account to start investing. Before funding your account you can browse their catalog of Motifs and participate in their community to get a flair of how everything works.

Motif Investing is for the “do it yourself” investor in the sense that we have to make our own investment decisions. The difference is we are not alone. Part of the work is done for us since the company and the community create Motifs we can invest in. Also, there is a dynamic social network that shares and comments about the Motifs and investment ideas in general.

This is a description of the different features of the service:

It is a Finra registered broker dealer: The company is a broker dealer that complies with state and national SEC rules and regulations. Finra is the Financial Industry Regulatory Authority, the self-regulatory body that oversees all broker dealers in the US.

It is a social investment network: Investors, financial advisers, and Motif Investing staff participate in a Facebook-like social network where they comment and share about specific Motifs or idea investing in general. You can decide to invite your friends and in the privacy section filter who can see your investment activity or ideas. There are three levels of sharing; with the entire Motif community, with your friends, or with smaller circles of people you select.

The Motif Catalog: Like I wrote above, Motifs are up to 30 stock portfolios created by the company and the community. The catalog is where you can go to browse motifs, check their performance, see which stocks they have, comment, and decide whether to buy them with the click of a button. There are hundreds of Motifs and the catalog is very well organized and easy to use, with smart filters by idea, stocks, and other useful parameters.