LOYAL3 Securities is a new entry into the discount stock broker niche, but much different than the other brokerage firms weve reviewed previously. With traditional stock brokers, you pay a commission every time you make a trade. You buy a stock, you pay a commission. You sell a stock, you pay a commission you get the idea. With LOYAL3 all trades are free!

LOYAL3 has no hidden fees. Thats right, you dont pay a penny for the buy/sell orders you make. Its been stated that LOYAL3 gets the company you are buying or selling to pay for any transaction fees.

So the amount it costs LOYAL3 per transaction is very minimal. The company was founded in 2008 and has a total of $50.7 Million in venture capital, so they are currently very well capitalized.

LOYAL3 Securities, Inc. is member FINRA and SIPC. Obviously, since you are purchasing stocks theres no guaranteed return and your investments are NOT FDIC insured.

How Does LOYAL3 Work?

LOYAL3 is targeting the beginner investor, so with their service, you purchase stocks in many well-known companies or stock IPOs (Initial Public Offerings). You can start investing with as little as $10. For stock IPOs, you need a minimum $350 account balance.

Currently, you can invest a maximum of $20,000 per stock, per month with LOYAL3, but there is a maximum of $10,000 you can invest at any one time. For most investors this should be more than enough, since many stocks are more than $10, you can purchase fractional shares.

The signup process was quick and easy. In three steps, I was able to order Apple (AAPL ) stock in less than ten minutes. You can place a one-time order or schedule monthly investments from $10 up $10,000.

Buying shares of Amazon (AMZN) is easier than ordering on Amazon.com

You can either link a checking account or you can use a credit card which I find interesting and is the only brokerage firm I know of that offers this option. So as a savvy investor, its possible to leverage credit card reward programs and make as much as 5% instantly on the transaction.

Obviously, Im not suggesting you should go into debt when purchasing stocks, but if you were already planning on making the purchase its an easy way to rack up credit card points.

What Stocks Can I Invest in with LOYAL3?

As of December 16th, 2014, heres the list of stocks you can invest with LOYAL3. I have linked to Morningstars web for more information on the company. Currently with LOYAL3 you can invest in sixty three companies.