Our mission is to revolutionize the way you invest for your long-term goals.

BUYandHOLD, a Division of Freedom Investments, is a unique online investing service based on proven, long-term equity investment strategies:

Invest regularly through dollar-cost averaging

Reinvest your dividends to take advantage of the power of compounding

Diversify by choosing stocks of companies from various industries

We officially launched in November of 1999. BUYandHOLD wanted to make online investing easy, affordable and practical for people of all income levels, experience and objectives. Now that BUYandHOLD is a division of Freedom Investments, you can expect to see service enhancements to make us the essential brokerage account.

Why Do We Embrace the Buy and Hold Concept?

Before we explain why we think Buy and Hold is a winning approach to investing, consider what others say:

The best thing, really, for an investor to do is buy a good company and hold it. Now, that’s contrary to my own interests, but it is the truth.

— J. Joe Ricketts, CEO Ameritrade

Fortune.com, February 2, 1998

It’s a staple of personal finance advice: Buy and hold, because trading the stock market is a sucker’s bet.

— Business Week , May 25, 1998

Owning stocks can make you feel like pulling your hair out, because in the short run the stock market is an unpredictable maniac. But in the long run it makes sense.

— Louis Rukeyser

Louis Rukeyser’s Wall Street, May 1999

Although millions of investors currently Buy and Hold various securities through dividend reinvestment plans, mutual funds, 401(k)s, and other self-directed investment vehicles, there are millions more who do not invest in stock for many reasons:

They feel they have too little money to participate

They’re unsure about where to start

They feel they lack the knowledge to succeed

They’re intimidated by stock brokers

With this in mind, we’ve built a service that makes it possible for would-be investors to overcome many of the obstacles that previously stood between them and their future well-being. BUYandHOLD is appealing because:

It doesn’t require a large investment

It’s easy to get started

It’s a relatively simple process, with lots of support and guidance

There’s no pressure from a stock broker to continually trade stocks

It’s never too soon to let the power of time work for your future with simple investing strategies that make the most of compounding, dollar-cost averaging and diversification. Learn more about the services offered through BUYandHOLD, or Open an Account today!