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The Real Estate Guru Scam Trap – How It Works 4 Ways to Avoid It

Post on: 23 Май, 2015 No Comment

As I attended a real estate investment event a couple weeks back, I couldnt help but take interest in each of the speakers and seeing what they were all about. Some speakers seemed to have a genuine interest in creating value for their audience and delivering valuable content, while others seemed most interested in lining their own pockets. For me, this is nothing new, since the first real estate event I ever went to was nothing more than a sales pitch for expensive tape sets, seminars and additional coaching.

Typical Sales Flow for Real Estate Gurus

Tips to Avoid the Real Estate Guru Trap

1. Do your research

Before signing up for any course take 5 minutes to Google the guru and get both positive and negative feedback so you can make an informed decision. Better yet, take the time to talk to past students and see what the pros and cons of the system are, and whether there is expensive advanced training.

2. Be careful who you take advice from

Do you want to take real estate advice from people who make the bulk of their income from investing in real estate, or from people who spend 90% of their time running seminars and selling books and courses?

3. Test the basic techniques before buying the upsell

Never sign up for the advanced course, bus tour, or mentoring unless youve made money using the basic material first. If you dont get enough money making info from the basic course, what makes you think the advanced course is going to be any more valuable?

4. Keep your emotions in check

The gurus are slick salesmen and will toy with your emotions to get your money. Learn to recognize the sales tactics they are using so you can keep your emotions in check. By doing this you can make logical decisions based on the information you are presented with.

There are some fantastic organizations out there that provide real education for investors, so dont mistake me for being anti-education. Education is extremely important for investors, but simply beware the smooth talking real estate guru and their gimmicks. For the new investor, I recommend joining your local real estate investment club where most members will be happy to share their experiences with various courses and tell you which ones are most worthwhile.

photo credit: jelkeschaafsma

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