by admin on September 6, 2012

Here, I outline the 10 things that every real estate sales representatives can do to succced in real estate.

In September the Globe And Mail reported Ten Habits Of Highly Effective Real Estate Investors as being:

Real Estate Sales Representives

• Treat Investments as Businesses
• Know Their Markets
• Maintain High Ethical Standards
• Develop a Focus or Niche
• Strive to be Good Customer Service Representatives
• Stay Educated
• Understand the Risks
• Invest in a Reputable Accountant
• Find Help When They Need It
• Build a Network

It contains lots of really useful information. Regardless of whether or not you have an interest in investing in real estate, these considerations also apply to effective real estate marketing .

Here I show they apply to helping clients buy and sell real estate.

Ten Habits of Highly Effective Real Estate Sales Representatives

1. Treat Your Real Estate Activities as A Business

Its important to handle your real estate activities as a business.

As part of your business activities, you will need a business plan and a marketing plan .

These plans will allow you to determine the actions to be taken in order to achieve your desired results .

The plans will also help you remain focused on achieving your goals and minimize the effects of obstacles and minor setbacks.

2. Know Your Market

Through proper niche market and market segment research. you will develop an in-depth knowledge of your selected market or markets. The more you understand a specific market, the more qualified you will be to attract and help clients.

Your understanding will allow help you predict changing trends and new developments which will enhance your personal brand and overall credibility.

3. Maintain High Ethical Standards

As a REALTOR® you are bound to the set a code of ethics and standards of practice in your jurisdiction.

Consider these codes of ethics and standards of practice as the minimum acceptable behavior. In addition to these ethical standards, continue to be guided by your own core values.

Not only will your core values help you make the right decision on ethical matters, they can also help attract new clients.

Success in providing professional services services such as those that you as a real estate agent provide depends upon a positive reputation.

Successful sales people know it is better to conduct fair business, rather than seeing what they can get away with.

4 Develop a Focus or Niche

In todays complex and competitive real estate market, no one can be all things to all people.

Target your market carefully … and then work your market effectively.

5. Provide Great Client Service

Clients demand and deserve the absolute best quality service that you can provide.

Once you have satisfied clients with high quality service, they will reward you with repeat and referral business.

The best and only way to grow your business is by helping clients meet their real estate needs and exceeding their expectations.

Successful real estate sales representatives pay careful attention to detail, listen and respond appropriately to clients issues and concerns and conduct themselves positively and professionally.

6. Continuous Education & Improvement

It goes without saying that continuous education is required to remain current and up to date with the laws, regulations, terminology and trends that are such a critical part of the real estate business.

Continuous improvement is about getting better at everything you do.

This will help you attract more clients, serve them better and achieve better marketing results sooner.

7. Understand the Risks

All businesses, including real estate sales have elements of risk.

When prospecting. you run the very real risk of being ignored: most of the people whom you contact will not be interested in talking to you.

Similarly most people will ignore your costly advertising. regardless of what format you choose.

That is money wasted.

Notwithstanding these and similar risk, some people will be happy to talk to you. And others will be motivated by your advertising to contact you.

The best way to minimize these risks is to track your results so that you can increase the effectiveness of your marketing and your prospecting.

8. Invest In A Reputable Accountant

Technically not part of the marketing function, your financial management systems are fundamental to long term success both in your marketing and your business.

Obviously you will need financial systems to track the costs and results of your marketing activities.

Certainly you can probably develop these systems yourself … and also interpret the results they report.

However, for maximum effectiveness and efficiency, you are better doing what you do best: market your services and look after clients.

As for developing your financial systems, who better than a reputable accountant?

Its always better to do what you do best … and get better at doing it and to delegate the rest.

Delegation includes those activities that are best done by qualified accountants.

9. Find Help When You Need It

The real estate business is complex and requires a great deal of specialized know-how and expertise.

Successful real estate sales representatives invariably benefit from the help of others.

This help could come from such people as

Rather than risk wasting time and money trying to address problems on their own, successful real estate sales representatives know its worth the time and effort to find and draw upon embrace other peoples’ skills and experience.

10. Build & Maintain A Network

A social and professional network can offer support and help generate new opportunities for all real estate sales representatives.

In addition to the people listed in item 9, this group of associates can include a mentor, clients, colleagues, referral partners and virtually any one interested in real estate marketing .

Your network members can challenge and support you and can help advance your career through shared knowledge and new opportunities.

Because much of real estate marketing is investing relies on experience-based learning, savvy real estate professionals have long recognized the importance of building a network as a key element of their ongoing and sustainable success.

Article published on Real Estate Marketing News Ezine Nov 2010

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