Function

One of the primary responsibilities of a sales director is to meet her quarterly and annual sales target. As a leader of the sales team, the sales director must establish sales goals and create incentive programs for her region and personnel. She may be asked by the vice president of sales or company management to perform revenue forecasts and win/loss reports that illustrate her team’s overall performance against quota. The sales director also creates sales campaigns focused on communicating and nurturing relationships with customers, and driving repeat sales. Other duties include developing presentations for clients and partners, conducting market analysis and devising strategies for generating new business.

Skills

Sales director positions usually require at least seven years of sales experience in a specific industry or field. For example, a director of sales position posted on Monster.com for an electronics company states that applicants must have at least 10 years of experience in electronics sales. Sales directors must also have excellent negotiation, presentation, organizational and multi-tasking skills. Strong computer skills and experience working with applications such as Microsoft Excel are usually required.

Salary

Sales directors earned a median salary of $150,042 according to a November 2009 Salary.com report. The salary report also states that the median salary range for a sales director fell between $125,722 and $177,676.

Potential

References

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