LA JOLLA, Calif. Jan. 30, 2015 /PRNewswire/  In preparation for the marketing launch of a high end flip in La Jolla, Debbie Keckeisen, who currently works as a luxury real estate agent in San Diego with the Aumann Bender Team and is affiliated with Pacific Sothebys International Realty, shares some of the ins and outs behind luxury flips.

As the selection for smaller price tag short sales and foreclosures have become practically non-existent, property investors are turning towards one million dollar plus lots, looking to tear down homes with view potential and expand on existing footprints.

Keckeisens developer selected La Jolla, a southern California waterfront community, because it is known as an international destination.  La Jolla as a community is such a prime area, and the West Muirlands is a small pocket of nice homes.  The site was identified for its quiet tranquility, with wide streets where kids can play in the yard and ride their bikes in the street, Keckeisen said.

Developing a luxury home is much more expensive and takes considerably more time than a quick interior remodel.  The design process for 2143 Via Don Benito involved two architects, a Structural Engineer, Soils Expert, and a Construction Manager with decades of building experience in San Diego.  The design team wanted to create a Tuscan/ modern theme with soaring ceiling height.

It was important to the developer to create an open flowing feeling, Keckeisen says.  So many other homes are bound by too many walls and have a choppy feel.

A spec home in Rancho Santa Fe last month traded all cash in just seven days for $4.1 million, the highest price per square foot since 2007 in Fairbanks Ranch.   Joy Bender, with Pacific Sothebys International Realty, who represented the buyer, said The fact that the home was brand new with the newest technology and a very open floor plan was crucial to my buyers.

This Fairbanks Ranch home was sold with over $250,000 in beautiful furnishings.  Susan Spath, President and principal designer with Kern Co said, I would say that a thoughtfully designed furnished home for the luxury home buyer is the best way to sell a spec high end home. Home buyers today appreciate and are willing to pay top dollar for the convenience of a fully turnkey home.

www.luxurysocalrealty.com  or call her direct line at (760) 212-2717.

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