The Proposal Format

Your proposal should start with a cover page, followed by a contents page. Begin the body of the document with an executive summary that highlights what the business is, its recent, documented performance and successes, projected revenues and profits for the next several years, the amount of the investment required and the potential return for an investor. Dont explain, justify or defend your numbers in your summary: you will do this in the rest of your proposal. Follow the executive summary with these sections: business description, marketplace overview, current and historical financial data, financial projections, key personnel, investment offer and appendix. The marketplace overview should include information on your target customers, competitors and emerging technologies or trends.

Show Trends

Explain your sales numbers based on subjective and objective factors. Tell why your sales have increased or declined using information specific to your business and any credible data you can find from industry associations, business publications or government agencies. For example, your sales might have dipped recently because of a new competitor. Tell how you are addressing that. Your sales might have increased because you added new distribution channels. Use your data on recent sales and marketplace conditions to project future revenues. This will tell potential investors you are not pulling revenue and profit assumptions from thin air.

Make Your Offer

References

Resources

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