How to Get Zillow and Trulia Leads at No Charge to You!

A lot of agents are unhappy about having to pay to advertise on sites such as Realtor.com, Trulia, and Zillow. Did you know that there is a simple way to generate leads on Trulia and Zillow that costs you absolutely nothing but the time it takes for you to answer client questions online?

While everyone seems to be focused on creating leads from social networking sites, there’s a much better approach called profile marketing. Both Trulia and Zillow offer this service. On Trulia, complete a profile and then answer questions posed by Trulia visitors.

On Zillow, click on “Advice.” Next, enter the name of your city and state. To see questions posed by people in your area, click on buyer, seller, or a number of other information fields. Zillow aggregates the questions and answers by topic.

What’s cool about this approach is that you can find buyers searching for agents to represent them. Here are two recent posts for Austin Texas. Note the number of people who answered the question vs. the number of page views the answer(s) received.

 Q: How do you figure the fair market value of a house?

1 Reply—52 views

Q: Austin first time home-buyer looking for buyers agent.

2 Replies—107 views

Older posts also continue to generate additional page views. The two posts below are a month old.

Q: My rental lease is up at the end of July. How soon prior should I begin looking at homes to buy? 

2 Answers—203 views

Q: Im thinking about buying:

4 Answers—220 views

Here, the buyers have already identified themselves as being interested in meeting an agent. This takes much less effort than trying to figure out a way to generate leads from Facebook and Twitter. If you regularly provide good answers to consumer questions, you have a high probability that they will contact you. Furthermore, this approach is highly targeted to the area(s) you serve. An important point to keep in mind: provide a solid answer to the question, but never include the phrase “contact me” or any other type of sales pitch. This is the quickest way to turn off a potential lead. If they are interested, they will contact you.

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This entry was posted on Sunday, May 6th, 2012 at 1:51 pm and is filed under Real estate training tips. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.