A Financial Planner is someone who provides guidance to businesses and individuals on their investments. They assess the needs of the individual and offer guidance on a case-by-case basis. They also use their expertise in investment strategies, securities, insurance, pension plans, real estate and taxes to develop financial plans for individuals and businesses.

Financial Planners can work for credit unions, banks and companies that specialize in offering financial advice. Many Financial Planners work independently. Therefore, a big part of the job is marketing the product and convincing clients of how valuable their advice is.

Financial Planners interview clients to determine their assets, liabilities, cash flow, insurance coverage, tax status and financial objectives. They then analyze this information and develop a financial plan customized to each clients needs.

Choosing a Financial Planner can be one of the most important financial decisions you make, but finding the right person may be difficult. In todays world, there is an overwhelming selection of mortgages and rates to choose from as well as a mind-boggling array of financial products, which makes planning for your future a difficult process. As a result, many people are turning to financial advisors for advice.

1. Determine your general financial goals: retirement, college savings, estate planning, etc.

2. Ask people whom you trust: ask family members if they have any recommendations or references. Also, try asking your accountant. They might offer a few good recommendations.

3. Ask the Financial Planner for references, especially from clients who have similar investment goals.

4. Check the planner’s credentials: Certified Financial Planners have passed exams covering a number of financial topics. Ask the planner where he/she went to college. Up until 2007, a college degree is not necessary to have to be a financial planner, so it should be a question you bring up.

5. Interview more than one Financial Planner: Ask them about their experience, education, and specialties. Make sure you feel comfortable discussing you finances with the financial planner.

6. Determine how the Financial Planner will be paid. A planner could be paid a salary by the people they work for by fees based on an hourly rate, flat rate, or by a percentage of assets.