6 Mistakes Managing Brokers Should Avoid
Post on: 31 Март, 2015 No Comment
Do you use your real estate broker license wisely? You’re a leader, so keep your management tactics fresh by avoiding these six managing broker mistakes.
1) Not maintaining your boundaries.
It’s nice to be liked by everyone, but be realistic. As managing broker, you must create clear boundaries between being too friendly and too distant. A great manager should be trusted, respected and applies the same rules to all who report to them.
2) Not keeping up on your continuing education.
Be a good role model for your agents — stay on top of your career! This means taking care of your broker license renewal in advance and adapting your management techniques to reflect what you learn from your continuing education courses.
3) Not responding to your sales team’s feedback.
When your agents offer suggestions or present ideas, don’t be unresponsive. Instead, listen, don’t interrupt and show your appreciation for their input. Show your sales team you value them by implementing as many as their ideas as possible. And if you say you’re going to do something, make sure you do — actions speak louder than words. Managing brokers who are insincere loose respect quickly.
4) Not creating an environment of accountability.
Establish goals for your agents, individually and as a team, and hold them to it. For example, create a system that holds agents accountable for the leads they receive. When did they contact the lead, what was the result and has a follow-up date been established? Require this information on your desk every morning.
Another example is working with new agents. Set a probationary period where their employment is contingent upon meeting several goals. If they don’t meet their goals, it’s like they’re firing them self.
5) Not spending time in the field.
It’s easy to get caught up in day-to-day tasks, reports and meetings. Although important, do you take the time to find out what makes your agents tick? Spend time with your sales team and learn what motivates them. Find out what their individual strengths and weaknesses are, than develop training programs that improve the bad and capitalize on the good.
6) Not being honest with yourself.
A real estate broker career is not for everyone. If you find your passion is purely sales and not so much management, than follow your heart. You owe it to yourself, but more importantly, to your agents who need an inspiring, trustworthy coach who’s comfortable in their role as the fearless leader.
By Danielle Macklin, Allied Schools,Real Estate Broker Schools