Traders work on the floor of the New York Stock Exchange on the morning of December 22, 2014 in New York City. (Photo: Andrew Burton/Getty Images)

NEW YORK Sophisticated investors have this on their New Years resolution list: Negotiate harder on hedge fund fees.At the moment, investors typically pay 2% just for the privilege of letting a hedge fund manage their millions.

Even if the fund performs horribly, the manager gets to keep 2%.

And thats not all. On top of that, theres a performance fee where 20% of all profits go to the manager.

Its like one big bonus, and its a key reason that top hedge fund managers make billions and land on lists of Americas super rich.

But sophisticated investors have had enough. They are bargaining more aggressively on fees now.

Paul Pagnato of High Tower, which manages money for about 80 high-net worth families, told CNNMoney his firm has moved to a success fee only format with two hedge funds. That means they only have to pay the fund manager if he or she delivers performance above zero.

They are saying goodbye to the 2% management fee.

They liked it and have been very positive, Pagnato said of High Towers discussions with managers. They felt good about being innovative. Hopefully, its something that catches on.

High Tower will now pay a performance fee when a hedge fund returns between 0 and 10% and a higher fee if the manager returns over 10%.

The idea is to incentivize managers to do well for themselves and for their investors.

Typical hedge fund fees have already come down a notch lately to about 1.75% management fee and 18% performance fee, according to David Jallits, head of Global Investment Research at Cambridge Associates, which works with large endowments around the world.

Investors are often able to get discounts when investing in a start up hedge fund. Another growing trend is to get a break on fees if a client is willing to lock up money for a three or five year time horizon.

Funds want stable money, says Don Steinbrugge of Agecroft Partners, a hedge fund consulting and marketing firm.

But the next phase of fee negotiating is likely to be even more sophisticated. Theres increasing awareness among investors over the difference between alpha and beta.

Beta is the returns you derive simply because the market is going up. Think of it as the dumb money. Alpha is the the gain thats truly attributable to the managers skill at investing.

Managers have to truly prove they arent just scraping beta out of the marketplace. They have to prove they can add alpha, Jallits says.

Soon investors could be able to approach hedge fund managers with data analysis showing that 70% of the return is beta and only 30% is from alpha.

A manager has to prove the math wrong or be open to lowering their fees, Jallits believes.

2014 has been an interesting year for hedge funds. Its seen the largest number of fund closures since 2009.

But that doesnt mean theres less money flowing in. In fact, hedge funds have the highest amount of assets ever, according to an analysis by Steinbrugge.

Of course, no one is expecting top managers to earn less. The key is to ensure that youre paying for alpha performance.