A Syndicated Study Prospectus

Ipsos Reid’s Full Service Brokerage Report 2014 is the fifth in a series which provides information on investors’ choice of, use of and loyalty to full service brokerage providers.

New in 2014

New in 2014, the report will focus on insights and actions that full service brokerage providers can implement in order to grow relationships with Canadians.

New focus area highlights are likely to include:

• Growing your share of wallet: Where are clients putting their assets? What barriers exist to moving assets?
• What drives satisfaction: What specific deliverables are clients looking for from their advisor?
• Relationship killers: Who are the switchers? Why do they switch? Who are they going to?
• Prospecting: What are the most common methods? How open are prospects to various strategies? How do prospects evaluate their options?
• Referrals: What drives a referral? What strategies work best?
• Fees: What perceptions do clients have of the fees that they are paying? Do they perceive value for fees paid? What will happen if mutual fund trailer fees are separated?
• Segments: What segments will drive the future of full service brokerage and wealth management?

Market Trends

As in previous years, the report will also include:

• A profile of full service brokerage users (average household financial assets of over $500,000)
• Full competitive profiles based on main users of BMO Nesbitt Burns, CIBC Wood Gundy, Edward Jones, RBC Dominion Securities, ScotiaMcLeod and TD Waterhouse, as well as other full service brokerages where sample size is sufficient

The report will provide input into corporate strategy, branding and communications, including identifying specific opportunities for building business among targeted segments, your current clients and your prospective customers.

Survey Respondents

The survey respondents will be current full service brokerage users who, on average, have over $500,000 in household financial (investable) assets. All respondents will have a minimum of $100,000, with the sample structured to allow us to look at results for different asset groups:

• $100,000 — $250,000
• $250,000 — $500,000
• $500,000 — $1,000,000
• $1,000,000 or more

We anticipate a total sample size of approximately 1,300 full service brokerage users.

The survey is conducted online, with respondents selected from Ipsos Reid’s national online panel of Canadian households.

Deliverables

Deliverables to clients include:

• A PPT-style report focusing on key insights and recommended actions
• A comprehensive set of support charts and tables
• One formal presentation of findings in Toronto (additional charges could apply for travel outside Toronto and/or for multiple presentations)
• A CD-ROM containing an electronic version of the report, detailed data tables and an SPSS file

In addition to the deliverables described above, and not included in the study costs, subscribers have the opportunity to:

• Add proprietary questions to the survey questionnaire (available to early subscribers and subject to interview length constraints)
• Add an over-sample of customers for a proprietary analysis
• Conduct other proprietary analyses; for example, arranging for respondents or targeted segments to be re-contacted (subject to sample size)

Study Timing

Pending subscriptions, this study will be fielded in early June with deliverables available in August 2014.

Subscription Cost

The cost of Ipsos Reid’s Full Service Brokerage Report 2014 is $32,500 CDN plus applicable taxes.