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Do the top 1pc use Facebook (NasdaqGS: FB — news ) or LinkedIn? Do they shop or chat online? And how much time do they spend on Netflix (Xetra: 552484 — news ) ?

To be in the top 1pc — or at least to act like it — you need to have a Samsung not an iPhone, prefer Google (Xetra: A0B7FY — news ) + to LinkedIn and use the internet mostly for online banking and checking the weather (with an above average dose of Netflix), a new report has found.

Eight in 10 of the world’s wealthiest own a smartphone, although just 71pc use their phones for internet access, according to Global Web Index’s (GWI) first quarterly audience report profiling the 1pc.

While smartphone ownership is below the global average, one percenters are 30pc more likely than most to own a tablet, and three-and-a-half times more likely to own a smart wristband.

Samsung is the most popular provider of smartphones for the elite, accounting for 38pc, compared with 26pc who have iPhones and 19pc who use a Sony (Hanover: SON1.HA — news ) handset.

And although Google’s executive chairman Eric Schmidt is known to prefer using a BlackBerry. he is in the minority, with just 6pc of his peer group choosing the Canadian device, the least popular of all 10 options.

Despite the slight reluctance to use their phones to get online, the top 1pc are internet savvy, spending an average of 6.75 hours online each day — about half an hour more than the average person — and consuming about twice as much online TV and radio than the 99pc.

Unsurprisingly, Facebook is the most popular social network. although one percenters are more likely than most to post a negative comment about a product, ask questions on a company’s Facebook page or unlike a brand on the social network.

Twitter (Xetra: A1W6XZ — news ) and YouTube are the group’s second and third favourite social networks, bumping Google+, which usually competes with YouTube for second place, down to fourth. The report said this was because a large number of the 1pc lives in Japan and the US, where Google+ is not particularly popular.

LinkedIn, the social network for business professionals, ranked just fifth.

GWI found that the world’s wealthiest are more likely than most to follow bloggers, vloggers, politicians and sports stars on social media. and their favourite chat apps are WeChat (23pc) — due to the percentile’s large Chinese contingent — followed by Facebook Messenger (21pc), Skype (18pc) and WhatsApp (15pc).

Despite all this, one percenters have a technophobic streak.

Four in 10 said that technology makes life more complicated, while 28pc said they don’t understand computers and new technology, both about 55pc higher than the average person’s response.

Jason Mander, head of trends at GWI, attributed this in part “to the relatively old age profile of the top 1pc”.

GWI analysed the online behaviour of the wealthiest 842 individuals in its global survey of almost 84,000 people.

To qualify for the top percentile of this sample, respondents had to own at least one house outright and have additional savings or investments worth at least $1m.

However, just 69pc of one percenters said that they would consider themselves to be much more affluent than the average, although that is twice as high as the average person’s response. This wealthier group was 75pc more likely to be proactive about investing money and 53pc more comfortable borrowing money.

Almost three quarters of the top percentile admit that they always try to find the best deals on products they want to buy, indicating “that the drive to save money or locate the most cost-effective options is not limited to lower wealth groups”, the report said.