PROSPECTS

• Fast food is predicted to grow by a 6% CAGR in terms of value sales at constant 2013 prices to reach CNY960.4 billion in 2018. In order to maintain stable growth, multinational players will try to rebuild consumer confidence, with Chinese-style fast food research and development representing an area of focus. Consumers will be more demanding in terms of food tastes, variety and delivery speeds. Domestic and multinational players will compete more fiercely in the highly competitive environment of Chinese-inherited fast food, as the concept is expected to grow dynamically in the forecast period.

Sample Fast Food Market Research Report

Sample Fast Food Data

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Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in China with research from Euromonitor’s team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the Fast Food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in China market research report includes:

• Analysis of key supply-side and demand trends
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Fast Food in China?
• What are the major brands in China?
• Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
• Do Fast Casual restaurants have a presence in China?
• What are fast food chains doing to attract consumers during non-traditional day-parts?

Why buy this report?

• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions