WORLDWIDE SURVEY OF FITNESS TRENDS FOR 2015: What’s Driving the Market

Author Information

links.lww.com/FIT/A18.

No caption available.

During the last 8 years, the editors of ACSM’s Health & Fitness Journal ® have disseminated this electronic survey to thousands of professionals worldwide to determine health and fitness trends. The survey in this issue of the Journal helps to guide health fitness programming efforts for 2015. The first survey ( 1 ), conducted in 2006 (for predictions in 2007), developed a systematic way to predict health and fitness trends, and surveys have been done annually since that time ( 2–8 ) using the same methodology. As this was a survey of trends, respondents were asked to first make the very important distinction between a “fad” and a “trend.”

These annual surveys of health fitness trends in the commercial (usually for-profit companies), clinical (including medical fitness programs), community (not-for-profit), and corporate divisions of the industry continue to confirm previously identified trends. Some of the trends first identified for 2007 have stayed at the top of the list since the first survey was published, whereas other new trends appear to be emerging for 2015, and still others have dropped out of the top 20. Future surveys will either confirm these as new trends or they will fall short of making an enduring impact on the health fitness industry and drop out of the survey as a trend, as did Zumba® last year. Dropping out of the survey may indicate that what was once perceived to be a trend actually was a fad (note that stability ball. indoor cycling. and Pilates have yet to reemerge as a trend). One developing trend (body weight training ) from last year’s survey was affirmed again for 2015, as was high-intensity interval training .

No caption available.

The ACSM survey makes no attempt to evaluate equipment, gym apparatus, hardware, software, tools, or other exercise machines that may appear in clubs or recreation centers or show up during late-night television infomercials, often seen during the winter holidays or the week before and a few weeks into the New Year. The survey has been designed to confirm or to introduce new trends (not fads) that have a perceived impact on the industry according to the international respondents. By using this survey construct, some of the trends identified in earlier surveys would quite naturally appear for several years. Likewise, fads may appear but predictably will drop off the list in subsequent years. The potential market impact of new equipment, exercise device, or program is not evaluated by this annual survey. The type of information provided in this survey is left entirely up to the readers to determine if it fits into their own business models and how to best use the information for possible market expansion. It is equally as important for the health and fitness industry to pay close attention to not only those trends appearing for the first time but also those that do not appear (e.g.. Zumba® and other dance workouts, indoor cycling. and Pilates ).

The potential benefit to commercial health clubs (those that are for-profit) is the establishment (or maybe the justification) of new markets, which could result in a potential for increased and more sustainable revenue. Community-based programs (typically not-for-profit) can use the results to continue to justify an investment in their own markets by providing expanded programs serving families and children. Corporate wellness programs and medical fitness centers may find these results useful through an increased service to their members and to their patients. The health and fitness industry should apply this information to its own unique settings.

dictionary.cambridge.org ). Using this working definition, it is predictable to see the same trends appearing for multiple years in a “trends survey.“

dictionary.reference.com ).

THE SURVEY

There were 39 possible trends in the 2015 survey. The top 25 trends from previous years were included in the survey, as were some potentially emerging trends identified by the staff and editors of ACSM’s Health & Fitness Journal ®. To establish equity, the editors represent all four sectors of the health fitness industry (corporate, clinical, community, commercial), as well as academia. In the survey, potential trends were identified first. Then, a short explanation was written to offer the respondent a few details without inconveniencing them with too much reading, analysis, or interpretation. The survey was designed to be completed in 15 minutes or less. As an incentive to complete the survey, the editors made available nine ACSM books published by Wolters Kluwer/Lippincott Williams & Wilkins and Human Kinetics and a $100 MasterCard® gift card. These incentives helped increase participation in the survey.

After 3 weeks and 2 additional notices, 3,403 responses were received, which represents an excellent return rate of 12%, which is very similar to previous surveys. Responses were received from just about every continent and included the countries of Barbados, Brazil, Brunei, Costa Rica, Ecuador, Greece, Hong Kong, Ireland, Korea, Kuwait, Lebanon, Maldives, Mauritius, Mexico, Netherlands, New Zealand, Oman, Peru, Portugal, Spain, Thailand, United Arab Emirates, United States, and United Kingdom. Demographics of the survey respondents included 67% females across a wide variability in ages (Figure 1 ), nearly half (45%) having more than 10 years of experience in the industry (Figure 2 ), and 21% with more than 20 years of experience. Almost 30% of the survey respondents earned an annual salary of more than $50,000, which included 5% who earned more than $100,000 a year (Figure 3 ). Respondents were asked to identify their occupations (Table 1 ), with 23.8% indicating that they were full-time or part-time personal trainers.