With the deepening of economic globalization, the exhibition industry has become the new modern service industry and has become one of the important criteria to measure the extent and level of internationalization of economic development of a city. In the 21st century, China’s exhibition industry catches the train of rapid economic development and has identified the status of a large exhibition country in the world and is advancing towards an exhibition power. The world’s top 10 international exhibition companies including Germany, the United States have varying degrees of involvement in the Chinese market. China’s exhibition number and size are among the highest in the world. With the rapid economic growth, mainland China has become the world’s fastest-growing exhibition market. Global MICE Industry Report .

This report is based on long-term market tracking information by Forward Intelligence on the exhibition industry. It analyses comprehensively and accurately the structure analysis system from the overall height of the industry for you. Meanwhile, based on first-hand market data of the whole industry in the past five years, it can allow you to fully and accurately grasp market trends and trends throughout the exhibition industry.

The greatest feature of this report is forward-looking and timeliness. Based on the development path and years of practical experience, it makes careful analysis and prediction of the future development trends of exhibition industry. It is a rare quality for exhibition enterprises, research institutes, marketing companies, investment companies to accurately understand the latest developments in the exhibition industry, grasp market opportunities, make the right business decisions and clear corporate directions. It is also a heavyweight report and the industry’s first on the comprehensive system analysis of key industry enterprises.

This report will help exhibition enterprises, research institutes, marketing companies, investment companies accurately understand the latest developments of the exhibition industry and early detect blank points of exhibition industry market, opportunities, growth and profitability points it will help prospectively grasp unmet market needs and trends of exhibition industry and become a good advantage for sustainable development, effectively avoid the investment risks from the exhibition industry, more efficiently consolidate or expand appropriate strategic target markets, and firmly grasp the initiative authority in market competition.

During the writing process, the report is supported strongly by the National Economic Information Center, the National Bureau of Statistics the National Bureau of Customs, the International Institute of Information, Ministry of Commerce of China, Tsinghua University Library, Market and Economy Research Institute of the State Council’s Development Research Center and other institutions. We express our special thanks!

Pls note: This report includes a lot of market data, especially enterprise ranking data, it is for business reference purposes only, we hope corporate advertising clients do not use for advertisement ranking comparison. Otherwise, all the consequences caused, Forward Business will not bear!

Special Notes: Neglection of some subtle signs of dramatic changes in the external environment and untimely update the strategic decisions with environmental changes can lead to loss of competitive advantages. Truly successful enterprises (organizations), consciously or unconsciously, will do scientific analysis of the external environment and thus formulate crucial and scientific business strategies!

Qianzhan sincerely wishes every ambitious enterprise can develop a high-quality business decisions and continue to achieve success!

Global MICE Industry Report of Market Prospective and Investment Opportunities Analysis, 2014-2018

Table of Content

Chapter 1: Background of exhibition industry

1.1 summary of development of exhibition industry

1.1.1 definition of the exhibition industry

1.1.2 analysis of MICE industry chain

1.1.3 analysis of economic benefits of the exhibition industry

1.2 analysis of development environment of MICE industry

1.2.1 analysis of the economic environment

(1) analysis of the international economic environment

(2) analysis of domestic economic environment

(3) analysis of the impact of economic environment on the industry

1.2.2 analysis of the policy environment

(1) regulatory system

(2) analysis of laws and regulations

(3) characteristics and trends of regulations and policies

Chapter 2: Analysis of the development of the exhibition industry at home and abroad

2.1 analysis of development of the global exhibition industry

2.1.1 overall situation of global exhibition venues

(1) the geographical distribution of the global exhibition venues

(2) rentable area of the global exhibition halls

(3) exhibition area of main countries

1) the world’s top ten exhibition venues

2.1.2 overall situations of global fairs

(1) overall situation of global fairs

(2) exhibition area of various regions of the world

(3) changes in the exhibition area of various regions of the world

1) exhibition scale of the world’s top ten national exhibitions

(4) corporate income of the world’s top 40 exhibition companies

2.1.3 analysis of exhibitors’ strength of global groups

(1) The overall strongest strength in Europe, Germany and Britain are dominant

(3) Exhibition company is the main body of exhibitor group, the exhibition hall is the main mode of operation

(4) Comprehensive media group strength, pushing up its exhibition business level

(5) Exhibition company presents an international, large-scale trend

2.1.4 analysis of profit models of Global 4 large groups of exhibitors