Data Management Platforms (DMPs) Buyer s Guide

Post on: 16 Март, 2015 No Comment

Data Management Platforms (DMPs) Buyer s Guide

About the Report

Overview

Author:  Monica Savut, Econsultancy

Pages:  142 pages

Structure:  Market trends and issues; SWOT analysis; tips and pitfalls; profiles of 12 data management platforms (DMPs); summary matrix and charts (for comparing suppliers)

About this guide

The Data Management Platforms Buyer’s Guide  is an invaluable resource for anyone who wants to build an understanding of this fast-growing market, including advertisers, agencies, publishers and industry analysts. This report, which has a global focus, looks at market trends within this sector, with profiles of 12 leading vendors as well as advice for buyers looking for a data management platform.

The guide also includes extensive insight from individuals on the front-line of the online advertising market.

Contents

The report starts with a look at the recent trends  in the data management platforms sector, as well as an assessment of the its strengths, weaknesses, opportunities  and threats  (SWOT).

Trends covered in this guide include:

  • The importance of balancing data, intuition and technology
  • More companies turn to data management platforms to tackle big data challenges
  • Platform integration and consolidation: the evolving role of the DMP in the enterprise technology stack
  • It’s no longer about data collection, but about data connectivity

Table of contents

  1. Introduction
  1. About Econsultancy
  • Executive Summary
  • The Market
    1. Market definition
    2. Market trends
      1. Organisations have just started to grasp the importance of balancing data, intuition and technology
      2. More companies turn to data management platforms to tackle big data challenges
      3. Platform integration and consolidation: the evolving role of the DMP in the enterprise technology stack
      4. It’s no longer about data collection, but about data connectivity
      5. Return on investment
      6. Strengths, Weaknesses, Opportunities and Threats (SWOT)
        1. Strengths
        2. Weaknesses
        3. Opportunities
        4. Threats
        5. Costs and Pricing Models
        6. Tips and Pitfalls
          1. Introduction
          2. Is a DMP what your organisation really needs?
          3. How to find the right data management platform
            1. First step is to overcome internal hurdles and roadblocks
            2. Choosing the right solution: key questions to ask
            3. Market Positioning Charts
              1. Data Management Platforms (DMPs) Buyer s Guide
              2. Explanation for Chart 1: Business model
              3. Market positioning overview: Business model
              4. Explanation for Chart 2: Type of company
              5. Market positioning overview: Type of company
              6. Supplier Matrix
              7. Supplier Marketplace and Profiles
                1. [x+1]
                2. Acxiom Corporation
                3. Adobe Systems
                4. Aggregate Knowledge
                5. BlueKai
                6. eXelate
                7. Krux
                8. Lotame
                9. nPario
                10. Rocket Fuel
                11. Turn
                12. Weborama
                13. The report  contains profiles of the following  data management platforms: [x+1], Acxiom Corporation, Adobe Systems, Aggregate Knowledge, BlueKai, eXelate, Krux, Lotame, nPario, Rocket Fuel, Turn, Weborama.

                  Note: The following vendors were invited to take part but declined to submit profiles for this report, or could not meet the deadline: AudienceScience, Collective, Core Audience (iCrossing).

                  Who is this guide for

                  It is primarily aimed at organisations who are looking for a data management platform or are reviewing the capabilities of their current supplier.

                  The report is also relevant to anyone interested in understanding the current state of the marketplace. The content of this guide is relevant globally.

                  Download a copy of the report to learn more.

                  free sample  is available for those who want more detail about what is in the report.


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