Recycling Rewards Marketing Plan

Community recycling efforts can help preserve the environment while reducing energy needs. According to the Environmental Protection Agency, however, its not always easy getting citizens on board with a recycling Read More

Traditional Media Plan Development

Back in the day, a traditional media plan covered advertising in hardcopy print publications with some broadcast thrown in and a bit of publicity as well. While it may seem Read More

Marketing Material for a Pain Management Program

Pain management may be a tough sell because of a lack of awareness on the subject, according to the International Association for the Study of Pain. The medical community targets Read More

Marketing Plan for Ice Vending Machines

Ice has been a commodity for centuries. However, ice vending machines have revolutionized the way that consumers are able to buy it, helping to create a multibillion dollar business. While Read More

The Best Place for a Small Business to Invest Marketing Dollars

Marketing strategies past and present have at least one thing in common: getting the word out about a product or service in hopes of encouraging consumers to buy it. However, Read More

Catering Marketing Plans & Product Branding Strategies

Marketing and branding strategies for a catering business go hand in hand, helping you create a niche so you can better target specific customers. Not only will the right marketing Read More

How to Write Up & Develop a Market Segmentation Plan

Market segmentation is the process of defining a group of target customers in demographic, psychographic, geographic and behavioristic terms. Developing a market segmentation plan can guide your product-development and marketing Read More

How to Develop a Digital World Marketing Communication Strategy

Digital marketing communication requires as coherent and cohesive a strategy as real-world marketing communication. Flooding websites with ads or jumping onto social media to flog your business without defining a Read More

Advantages & Disadvantages of a Flat Rate Pricing Model

Setting prices is a fundamental part of marketing that affects everything from a company’s ability to attract customers to how much cash it makes on each sale. A flat rate Read More

The Advantages of Business to Business Vs. Business to People

When deciding your target audience, you not only have to evaluate whether you want to sell to a specific group of individual consumers, but also whether you might be better Read More

How to Reverse Negative Word-of-Mouth in Advertising

When customers engage in word-of-mouth marketing, one negative experience can snowball as it passes from the initial consumer to her friends and then her friend’s friends. Over time this may Read More

How to Track the Tactics of a Marketing Plan

Your marketing plan is only effective when you can pinpoint whats working. Tracking mechanisms allow you to retrace your customers’ steps to determine how they got from their door to Read More

Marketing Objective Examples for a Trucking Company

Trucking companies move a wide range of goods on the world’s highways, connecting manufacturers, distributors, retailers and end users in a continuous cycle of pickup and delivery. As service providers, Read More

Salon Marketing Tools at a Bridal Show

Brides dream of their wedding day, imagining how radiant and overjoyed they will appear in front of their friends and families. A successful bridal show for salons markets this image Read More

The Impact of Lean Thinking & the Lean Enterprise on Marketing

Japanese car maker Toyota introduced lean principles to automobile manufacturing in the years after World War II. Companies aiming for improved quality and profitability continue to examine, adopt and adapt Read More

How to Market Pushcarts

Pushcarts are used by vendors to sell goods, services or food product on street corners, at flea markets and fairs and in shopping malls. Successfully marketing pushcarts requires communicating with Read More

Multi-Faceted Marketing Strategies

The greatest product in the world still wont sell itself — especially if youre just getting your business off the ground. You also dont have time or money for trial Read More

Marketing Ideas to Attract Brides

Brides and their families spend millions of dollars on weddings every year and the bridal industry is full of competitors vying for their attention. By using creative marketing techniques catering Read More

How to Market to the High Net Worth

Affluent customers are on the radar of most marketing professionals; landing them can help to push a marketer to higher pay scales, improve credibility and increase exposure to additional highly Read More

How to Stop Wasting Money on Advertising

Small businesses often have limited advertising budgets relative to larger corporations. Therefore, you can’t afford to waste dollars on ineffective or inefficient ads. No company is ever going to operate Read More

Successful Implementation of a Differentiation Strategy

Almost every product or service has either a direct competitor or substitute from which customers can choose. Companies that adopt a strategy of differentiation must work to increase the perceived Read More

What Is Emotional Bonding in Advertising?

Emotional bonding in advertising refers to efforts by companies to create subconscious emotional attachments between customers and their brands. When you can successfully create such a bond between your target Read More

How to Make a Marketing Phrase

Marketing phrases are some of the most challenging content a copywriter is ever asked to write. It entails taking the central messages of a company and placing them into one Read More

Marketing Strategies for an OB-GYN

Creating a marketing strategy to reach out to women helps ensure your OB-GYN practice bustles with patients each day. Identify your target market, so you can create messages that attract Read More

How to Promote Your Collection Agency

As the owner of a debt collection agency, companies rely on you to help them recover unpaid bills from delinquent clients. If youre looking to expand your clientele, there are Read More

How to Sell to Distributors

Distributors are an important sales and marketing channel for small businesses. They enable you to deal with small or geographically remote customers that your sales representatives could not reach cost Read More

How to Market Your Store With Free Samples

Distributing free samples can be a very effective way to introduce customers to your products. Sometimes people just need to try something out before making the decision that the item Read More

The Persuasion Techniques of Beauty Product Advertising

Beauty is big business, and the beauty and personal care industries saw $426 billion in sales in 2011, according to The Beauty Company. Effective marketing can mean the difference between Read More

How to Write an RFP for Marketing Collateral Materials

If your company needs marketing collateral, but doesnt have in-house talent to create it, writing an RFP to distribute to agencies can be an effective means to find the best Read More

Advantages & Limitations of Television as an Advertising Medium

Television is an important medium used by advertisers to deliver commercial messages to targeted customers. While advantages of television include the ability to reach a lot of people with a Read More

Acupuncture Marketing Ideas

Acupuncture is a health-and-wellness practice drawn from the ancient Chinese practice of inserting thin needles into the skin to relieve pain, cure illness, or increase well-being. Modern acupuncturists use numerous Read More

What Is Hypothetical Scenario Marketing?

Hypothetical scenario marketing blends traditional marketing techniques with sophisticated forecasting tools to determine the marketing strategies for possible new products. Marketing experts use customer surveys and focus groups to gauge Read More

Examples of Data Mining Vs. Traditional Marketing Research

A thorough examination of customer data can deliver significant results when determining which promotional efforts, pricing strategies and product placement tactics are the most effective. Businesses ranging from food manufacturers Read More

Relationship Between Product Design & Business Strategy

A profitable product can damage your company if it confuses the marketplace about your brand, causing sales of other products to slip. It also can stress your businesss internal resources, Read More

Manufacturing Marketing Strategies

Manufacturers often leave the bulk of marketing efforts to distributors, resellers or retailers, in an effort to streamline the marketing process. Many manufacturers, however, instead develop marketing collateral for products Read More

How to Work Well in a Team

Working well in a team requires you to keep a very flat structure with regards to how you do business. Work well in a team with help from the founder Read More

How to Sell Ads on the Back of a T-Shirt

Selling ads on the back of a t-shirt is a great way to promote a particular product or brand. Sell ads on the back of a t-shirt with help from Read More

How to Sell an Engagement Ring on Consignment

Selling an engagement ring on consignment requires you to do so at no upfront cost to the buyer. Sell an engagement ring on consignment with help from the founder and Read More

How to Cut Out the Middleman in Clothing Sales

Cutting out the middleman in clothing sales is a great way to secure more profits for yourself. Cut out the middleman in clothing sales with help from the founder and Read More

How to Answer a Complaint Letter From a Cosmetic Customer Service

Answering a complaint letter from a cosmetics customer service is something that you should do by first making sure that you understand the problem. Answer a complaint letter from a Read More

How to Make Money From Fashion Blogging

If you want to make money from fashion blogging, you’re going to have to work on raising your viewership. Make money from fashion blogging with help from the founder and Read More

How to Sell Watches Online

Selling watches online is something that you can easily do with the help of a few key strategies. Sell watches online with help from the founder and CEO of DoGoodBuyUs, Read More

How to Sell Jeans on eBay

If you want to sell jeans on eBay, you’re going to first have to identify your target audience. Sell jeans on eBay with help from the founder and CEO of Read More

How to Find a Total Market Share Between Two Segments

Finding the total market share between two segments requires you to look at total revenue. Find the total market share between two segments with help from the founder and CEO Read More

How to Market Supplemental Insurance Products Without Knocking on Doors

The practice of making personal contact with potential clients who were not expecting such contact is called cold calling. It usually takes place over the phone, but supplemental insurance sales Read More

Advantages & Disadvantages of the Technological Environment When Marketing a Product

The business environment can be broken down into segmented forces, referred to as demographic, socio-cultural, political-legal, economic and technological. Within each force are a series of changes and trends. Those Read More

The Limitations, Challenges & Difficulties of Spa Marketing

Whether you operate a small day spa or manage a palatial resort spa, a sound marketing strategy is essential for differentiating your business from competitors. However, a poorly-planned marketing strategy Read More

The Impact of Economics on International Marketing

Economics is defined as the study of how countries and people allocate their resources. Marketing is defined as creating products and services that meet a need or want. When you Read More

Month to Month Chiropractic Marketing

Chiropractors offer many services that can attract new and returning patients, but most specialize in treating back and neck pain that are the result of a variety of injuries. Many Read More

The Effect of Marketing Information System on Sales Performance

In theory, technology that gives salespeople access to more information about both products and customers ought to improve their sales performance. In practice, some salespeople seem to benefit from information Read More

Project Plan for an International Marketing Effort

A project plan for an international marketing effort sets out the actions, timelines, budgets and resource requirements for a successful export program. The plan must take account of the strategic Read More

How to Use the iPad for Creative Presentations

Even if you have something genuinely remarkable to offer, a lackluster presentation can do more damage than good. Using a tool like your iPad can be a major upgrade for Read More

Marketing Ideas for a Retail Resale Store

The ability to attract and retain customers is a vital part of running any type of business, from national corporations to small consignment shops. A local retailer might not be Read More

How Effective Are Exhibitions?

Exhibitions provide an opportunity to meet customers and prospects face-to-face. That makes them an important marketing tool for finding new customers, strengthening relationships with existing customers and launching new products Read More

Marketing Audit Reports

A marketing audit report is a document that evaluates a company’s existing marketing activities. The marketing audit is typically written by the director of marketing or by the company’s owner Read More

How to Develop Good Marketing for a Buffet-Stye Restaurant Business

Buffet-style restaurants offer a copious amount of food without the cost or extended time necessitated by waiter service or cooked-to-order entrees. Marketing them requires reminding your target audience about your Read More

Food Marketing & Package Design

Packaging is normally included with product as one of the 4 Ps in the marketing mix: product, placement, price and promotion. Because of its importance, some marketers view packaging as Read More

The Risks of Multi-Product Branding

Multi-product branding refers to the practice of releasing a number of different products under a single brand name, such as Microsoft. This branding strategy aims to leverage positive associations consumers Read More

The Goals of Values-Based Marketing

Values-based marketing seeks to make products, services or entire businesses appealing to customers by demonstrating a commitment to particular values or socially responsible behavior. Businesses can build an overall strategy Read More

What Are Verticals in Business?

In the marketing world, vertical refers to a specific segment of customers within a broader market. It’s not the same as vertical marketing systems, which refers to marketing partnerships between Read More

Examples of Branding in Marketing

Branding is the practice of creating an image for your company, product or service in the marketplace, based on your unique value proposition and the benefit you offer customers. When Read More

Ripple Effect as a Theory of Marketing

Advertising is like throwing a stone into a pond. Some advertisements barely cause a stir. Others cause waves. The ripple effect is the idea that marketing and advertising can initiate Read More

Video Vs. Print Marketing

All types of marketers, including businesses, nonprofit organizations and government entities, use video and print to promote their products and services. These two media present different advantages and limitations to Read More

Basics of Marketing and Demand Generation

While marketing deals with all aspects of customer relationships, demand generation focuses on making the customer aware of the product and completing the sale. When you integrate an effective demand Read More

The Difference in Retail Marketing and Commercial Marketing

Clearly, there is a huge difference between marketing to businesses (B2B) and marketing to consumers (B2C). To be successful, marketers must understand the fundamental differences involved. The needs of both Read More

Examples of Two-Tier Marketing

The USA prides itself on having a solid middle class — workers earning a median income in jobs such as auto mechanics, writers, teachers and nurses. However, a gulf has Read More

About Marketing for Banquets

To maximize banquet revenue, your marketing should take a three-pronged approach. Using a balance of marketing communications, cross-promotions and client referrals, you will increase the chances youll book more business Read More

The Differences Between Merchandising & Stocking

Merchandising and stocking go hand in hand when it comes to selling products from a brick and mortar store. It doesnt matter how great the merchandising tactics are that you Read More

Marketing Plan for Consultants

A consulting business requires few start-up costs, since the services you provide depend on your knowledge, education and experience and not products you purchase ahead of time and sell to Read More

Marketing & Communication Activities

The phrase marketing and communication, while often used, is actually redundant. Communication or promotion is actually a major component of the broader marketing business function. Along with communication, marketing activities Read More

Examples of Niche Markets

A niche market is a subset of a company’s larger market on which a specific product is focused. Defining a niche market helps a business owner to understand the specific Read More

How Positioning Affects Strategy & Marketing Tactics

Your position in the marketplace dictates how you pursue most of your marketing strategy and tactics, including pricing, distribution, advertising and promotions. Using marketing activities that dont support your position Read More

How to Develop a New Marketing Campaign for the Assisted Living & Home Health Agencies Business

Assisted living and home healthcare services offer value to people who struggle with their personal or medical care. The market for these services is growing, thanks to the approximately 77 Read More

Pricing Strategies for Interior Design

Interior designers need to determine pricing strategies for design services and the products they recommend and install in their clients homes. No matter what type of pricing strategy you set Read More

Sales Meeting Exercises

Training and development sessions for your sales team members help less-experienced employees gain knowledge and skills, and let more seasoned veterans pass on what theyve learned. Whether its a dedicated Read More

How to Increase the Customer Base in a Bakery

Increasing the number of customers who visit your bakery and buy your baked goods requires a variety of marketing strategies. Marketing budgets are often tight for small bakeries. That means Read More

Differences Between Pyramid & Multi Level Marketing

Critics of multi-level marketing operations contend that there is little difference between an MLM program and a pyramid scheme. Not surprisingly, the MLM industry strongly disagrees. It says multi-level marketing Read More

What Is Contingency Pricing?

Contingency pricing can help resolve a common business dilemma that arises when a potential buyer makes an offer that’s less than what the seller thinks he can ultimately get. Taking Read More

What Is a Consumer Psychographic?

Psychographics is one way to segment a target audience into a smaller group of people that share similar lifestyles or interests. The expression consumer psychographic refers to a specific lifestyle, Read More

Examples of Penetration Strategies

A penetration strategy aims to increase market share, or the percentage of customers a business serves in a particular market. A business might use several penetration strategies simultaneously to increase Read More

What Is a Secondary Sales Objective?

Successful salespeople know how to choose realistic but profitable sales objectives. For example, expecting a customer to make a huge purchase without first getting to know her needs and budget Read More

How to Build a Customer Base in a Direct Selling Clothes Business

Building a customer base in a direct selling clothes business is different from the traditional retail environment. Build a customer base in a direct selling clothes business with help from Read More

What Type of Forecasting Does a Fashion Company Use?

A fashion company typically tries to stay ahead of the latest trends and even set some trends on their own. Find out what type of forecasting a fashion company uses Read More

The Keys to Jump-Starting a Fashion Line

The keys to jump-starting a fashion line involve making the best first impression possible. Find out about the keys to jump-starting a fashion line with help from the President of Read More

Jewelry Display Ideas for Street Vendors

Jewelry display ideas for street vendors need to make the products look as good as possible while also making sure that they are secure. Get jewelry display ideas for street Read More

Self-Promotion Ideas for a Clothing Company

Self-promotion ideas for a clothing company will use newer technological advancements like social media. Get self-promotion ideas for a clothing company with help from the President of Lion’esques Style in Read More

How to Become Better at Selling Clothing in a Store

Becoming better at selling clothing in a store requires you to focus on a few key things, like customer relations. Become better at selling clothing in a store with help Read More

How to Build a Press Kit for Clothing

Building a press kit for clothing will provide all of the necessary information to help get the word out about your product. Build a press kit for clothing with help Read More

Clothing Line Sales Strategy

Clothing line sales strategies require you to make sure that you are communicating what is truly unique about your items. Learn about a great clothing line sales strategy with help Read More

Creative Retail Sales Ideas for Clothing

Creative retail sales ideas for clothing will help separate your brand from the competition. Get creative retail sales ideas for clothing with help from the President of Lion’esques Style in Read More

How to Market a Fashion Show

Whenever you set out to market something like a fashion show you always need to keep the target audience in mind. Market a fashion show with help from the President Read More

What Are the Problems of Marketing Products for a Small Scale Business?

Many of the problems regarding small business marketing center on a lack of formal training and capital. With enough money, you can hire marketing experts to help you increase your Read More

How to Market Insurance Services

Marketing insurance services requires you to become a financial adviser, an analyst, and sometimes even a friend. Market insurance services with help from a Los Angeles-based social media manager and Read More

How to Send a Microsoft Flyer With Graphics

Sending a Microsoft flyer with graphics is something you can do right from your desktop or laptop computer. Send a Microsoft flyer with graphics with help from a Los Angeles-based Read More

Marketing Plan for a New T-Shirt Business

If you’re starting up a new t-shirt business, you always want to think long and hard about the average customer. Get a marketing plan for a new t-shirt business with Read More

Marketing Plans for Fashion

Marketing plans for fashion include the classic elevator pitch, among others. Learn about marketing plans for fashion with help from a Los Angeles-based social media manager and brand designer in Read More

Unique Marketing Ideas for a Clothing Line

When marketing a clothing line, you always want to go to great lengths to make sure that you’re standing out from the competition. Get unique marketing ideas for a clothing Read More

Ideas for Advertising Clothes

Advertising clothes is all about making people think that they can’t live without whatever you’re selling. Get ideas for advertising clothes with help from a Los Angeles-based social media manager Read More

How to Make a Food Menu Flyer

Making a food menu flyer is a great, informative way to get people interested in your specific business. Make a food menu flyer with help from a Los Angeles-based social Read More

How to Market Insurance

Marketing insurance is all about finding those people who need your product. Market insurance with help from a Los Angeles-based social media manager and brand designer in this free video Read More