7 Ways to Build Rock-Solid Relationships With Your Investors

January 22, 2014

Are congratulations in order? Or perhaps youre just thinking positively—I like it! If youre in the enviable position of having an excess of cash on hand, you have the power to take advantage of opportunities to invest in your business. But before we get to that fun topic, let me answer your first question.

Conventional wisdom holds that a business should have liquid assets (cash in bank accounts and very liquid investments) equal to three to six months of operating expenses. Thats a nice rule of thumb, but I like to separate cash into a monthly operating account and a contingency fund. Put simply, the operating account should carry a sufficient balance to cover the lowest cash-inflow month of the year for your business. (Seasonal businesses should have enough cushion to last through both their busy and slow seasons.) Its your contingency fund that should equal three to six months of operating cash.

Heres how to calculate both.

• Analyze the last 12 months of costs, broken down into production costs (otherwise known as cost of goods sold in manufacturing or distribution businesses or cost of sales in service businesses), and overhead costs that are spent every month, regardless of sales volume.
• Take your current assets (bank balances, outstanding accounts receivable, inventory value) and subtract your annual liabilities (taxes due, accounts payable, loans payable in the short term), then divide by 365 to come up with your daily operating capital. Multiply this by the number of days to arrive at a contingency amount youre comfortable with.

Bonus baby

Contingency fund? Check. Expanded operations? Check. Still have money left over? This is when you start budgeting for the next three to five years. Think about where you want to be by that time and what itll take to get there. And if you still believe you have cash to spare, only then should you pull it out of the business for yourself. Just make sure to consult with your CPA and financial planner to determine the best way to distribute and invest the funds.

Still not sure whats comfortable for you? Run cash-flow forecast scenarios covering various possibilities: average expected operations, a worst-case scenario, a best-case/high-growth scenario. For your worst-case scenario, consider what would happen if you lost your best customer or top salesperson, if there were a fire or natural disaster, etc. (When I was with a coal-mining machinery and services company, we lost $1 million in cash in six weeks when the coal miners union went on strike, and all of our customers stopped buying. To survive we had to take draconian measures with our own suppliers.)

Figure out a contingency number that wont starve your current operation but will keep the business alive in case something goes south. Park this amount in a separate bank account or a short-term investment such as a money-market fund, and use it to secure a line of credit with your bank.

Now, for your second question. If you find yourself in the wonderful position of having more than enough dough on hand to cover both current operations and your contingency fund, use the extra cash to grow your business. Upgrade your equipment to boost capacity or efficiency, bring on additional sales staff or consider an acquisition. Whatever you do, dont sit on your money. To reach this point, youve been doing something right, and youd be a fool not to take advantage of your businesss time in the spotlight.